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Written by Linas Bari
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In this article I would like to comment how to choose web site page names to achieve best possible visitor's experience and search engine ranking.
Firstly one needs to understand the difference between static and dynamic URLs. Dynamic Pages Dynamic website page names are used to send variables to a script file in order to perform a task that usually generates dynamic results. Dynamic URLs always contain question mark that separates file name from sent variables. Example name "do.php?a=1&b=2" would pass variable a=2 and b=2 to "do.php" script file that generates some response. Such technology is very useful for web designers but it down performs in search engine listings. Search engines prefer static URLs that are less likely to change over time. Static Pages To explain static page naming we are going to use two example URLs: "about.htm" and "about.php". Classic example of a static page name consists of name and extension. Page name extension indicates technology ("htm" says that page uses HTML technology) or a programming language ("php" extension indicates that page was generated using PHP server side scripting) used. Many consider that pages with extension other than "htm" or "html" are worth more than those with server side scripting language indicators (like PHP, ASP and others). If you will try to search for "search engine optimization" in Google and look at domain names of first 20 web sites, you will notice that URLs with many extensions are present. This indicates that search engines don't really care about extension as long as the page represents useful information for the visitor. Friendly URLs Friendly URLs are static page names with no extension at all. Friendly page names are very useful to the user as they are easy to remember (E.g. help, shop, contact …). Page name extension that refers to scripting language/technology used in the page. Extension-less construction protects page names from becoming obsolete if different web technology is going to be used to generate / present them in the future. Such names can be achieved only using URL rewriting technology. |
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Written by Joel McLaughlin
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For the past few years, everyone has been wondering why their Google rankings have collapsed, because as far as they knew they were some of the best at optimizing web pages (and that was often times correct). I know for a fact what has happened and why it is so much harder to succeed on Google now days, and I can almost guarantee some of the things that were said at Google. I bet several executives and employees of Google said "How can we make sure that all the web sites appearing in our results are valuable resources. Which makes complete sense because without valuable results in their search engines; they lose their stance as the best search engine on the internet. I also bet someone came up with a simple, yet, extremely bright idea and said something like this "Why don't we just change the algorithm so that it takes true hard work; or true popularity for people to get to the top of our search engine, or something of that nature.
In essence Google saw blasted all over every Search Engine Optimization Blog world a new fad called link building; and that people were exchanging links left and right, which in all reality was creating illegitimate links (because there was no genuine interest in the web site thru this link to begin with). So I can only (once more) assume they talked to one another and said, "We should give very little value to links where web sites exchanged links in both directions".
Then another issue that had to arise during this algorithm change was Google needed to make sure they could not be thwarted by all SEO gurus, and they did something else to help perpetuate that. In order for your hundreds of links you obtain to be most effective, your links must have unique hypertext or surrounding text to have high quality value. For example, if someone had the exact same link to their web site posted on 1,000 web sites saying "click here for quality dog food"; This would easily alert Google that this site does not have actual quality inbound links, and that someone either manually or automatically posted the same link to every related site they could find. Common sense of most every webmaster would tell them to post the a link over and over to as many place related web sites, but many didn't consider the need for unique hypertext and descriptions to the web site. Therefore; once again, I can assume that Google decided the more unique the hypertext wording; the higher the chance that the link is authentic.
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Written by Rajeev Guglani
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Dynamic websites are those sites where pages are generally built using a programming language like asp, php and java. Dynamic websites are often data driven that indicates that website content is stored in a database and content from this database is accessed through dynamic code. Dynamic websites are difficult to get indexed in major search engines. This requires professional optimization. Most search engines claim to index the majority of dynamic websites. Most of the search engines claim for indexing majority of websites but the fact is that it is limited to a small number of urls.
Then how to optimize a dynamic website in seo services so that it gets indexed by major search engines. There are various methods for this.
First is to use URL rewriting tools or softwares o convert dynamic URL to static URL. These tools are available on the web. Changing a dynamic URL to static help in getting your website easily indexed by the search engines.
Second is the use of CGI or PERL scripts to get your dynamic nature websites indexed by the search engines. This is considered as an easy method as you need to write a simple script to convert a dynamic URL to a static one.
Third method is to manage web servers. In case of apache server there is rewrite module that enables you to turn the url that contain query strings into those urls that search engines can easily index. This module is not installed with apache software by default. So it needs to be checked with your web hosting company for installation. In case of cold fusion it is necessary to configure cold fusion on your server so that �?� is replaced by �/� and passed the value to the URL.
Another method in seo services is creating a static page that links to an array of dynamic web pages. This is very effective when you own a small online store. When a static page is created linking to all the dynamic web pages then optimize this static page for search engine rankings.
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